What is Imagineering?

Just what is Imagineering, anyway?

Ask any Imagineer, and you will probably hear that it is the combination of creativity with technical know-how. Imagination+engineering. Simple, right?

Or maybe not so simple. Many people can imagine things, and some engineers can be creative in ways you would not expect. When it comes to Imagineering, especially Walt Disney Imagineering, there is much more to it.

Around WDI there is an old joke: How many Imagineers does it take to change a light bulb? The answer is, Does it have to be a lightbulb? Imagineers take the notion of thinking outside the box way beyond the limits.

The best way to understand Imagineering is to take a look at what the Imagineers at WDI do. And that is just what you will find here in the coming days and weeks.

Everybody neat and pretty? Then on with the show!

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One response to “What is Imagineering?

  1. Pingback: 2010 in review | The Unofficial Walt Disney Imagineering Site

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